About Us

Who We Are

Founded in 2003 by legendary visionary Pharrell Williams and Japanese fashion icon NIGO, Billionaire Boys Club & ICECREAM (BBC/ICECREAM) is a pioneering global streetwear brand that sits at the intersection of fashion, music, and art. Blending high-end luxury aesthetics with classic skate culture, we have helped define the modern streetwear landscape for over two decades.

Our Aesthetic & Philosophy

Rooted in individuality and self-expression, our identity is instantly recognizable through our iconic motifs—including the signature Astronaut, the Cones & Bones, and the vibrant graphics that celebrate youthful rebellion and creativity. We don’t just make clothes; we curate a culture. Every collection reflects a bold, unapologetic attitude designed for those who dare to stand out.

The ICECREAM Legacy

As the skate-focused sub-label of BBC, ICECREAM brings a distinct, playful energy to the forefront. Characterized by running dog graphics, bold colorways, and ice cream motifs, it captures the raw, energetic spirit of skate culture mixed with luxury craftsmanship.

Why BBC/ICECREAM?

• Pioneering Heritage: Created by two of the most influential cultural architects of our time.
• Art Meets Streetwear: Premium fabrics, exclusive prints, and limited-edition drops that bridge the gap between high fashion and street culture.
• Global Community: A movement connecting trendsetters, musicians, skaters, and artists worldwide.

Join the Culture

Stay ahead of the curve, keep up with our latest drops, and become part of our legacy. Welcome to the world of BBC/ICECREAM—where wealth is of the heart and mind, not the pocket.